My main source of inspiration for this editorial was San Francisco itself. I like to source inspiration from places and art that already exist. My first time in San Francisco, I noticed that the city has such a linear feel. With all the hills and vertical buildings, I saw lines everywhere. Jade’s look is based off of the vertical lines created within the city itself: tailored pants, pleats, and a cape, all helped to create the vertical lines I loved so much. I wanted a bit of a monochrome feel but rather than have the monochrome within the look, I wanted the the florals to go well with the city. Warm tones are everywhere, with brick, stone, and colored buildings.

My first time in the city, I was there shooting a wedding. I instantly fell in love with it’s unique characteristics. And already living in California, I was so surprised that it could feel so different from Southern California. I could feel the difference in energy, especially from locals. I felt the power and strength that radiated throughout the streets, everyone headed places with a purpose. Which is exactly why Jade needed a strong look, fit for a woman with strength and full of purpose.

When planning an editorial, I always start with a concept board. Having a board full of inspiration, tailored to the look I’m going for, helps me stay focused when sourcing items and communicating with other vendors.